This double page spread is from an issue of NME and looks effective because of the colour scheme. I like how the A4 image of Bjork and the heading has the same colours. They bounce off each other and makes the page look inviting to read. I also like how the article begins with an enlarged capital letter as this catches the reader’s eye and makes them want to read on. I like how the article begins with two short columns and then continues onto the next page. This technique appears to effective because the first double page spread draws the reader in so they will be interested and will read onto the next page where there is a lot more writing. Some articles look daunting with the amount of writing they contain but this one doesn’t because it is spread out over two double page spreads. I also like the use of enlarged quotations using the same colour scheme as the image on the first spread as it makes it continuous and helps the article to flow across the pages. Another thing I like is how the article itself is written. It is informal and friendly and makes the reader feel like they are actually talking to Bjork themselves.
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