Audience Survey

I am:
(Please circle the correct answer)

Male               Female

I buy magazines about:
(Please circle the correct answer/s)

Fashion           Music              Sports             Cars                Fitness

Other (please specify) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

I usually spend _ _ _ on a magazine:
(Please circle the correct answer

£0.99               £1 - £1.99                    £2 - £2.99                    £3 – £3.99      

           
£4 or over

I buy a magazine:

(Please circle the correct answer)

Once a month         Fortnightly                  Weekly          

Other (please specify) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

I am drawn to a magazine by:

(Please circle the correct answer/s)

The model on the cover    The masthead          The colours   

The sell lines               The price                  

Other (please specify) _ _ _ _ _ _ _ _ _ _  _ _ _ _ _

State which genre(s) of music you like the most

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

State which genre(s) of music you like the least

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Which magazine(s) do you usually buy?_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

This was my audience survey that I asked 20 students aged sixteen to eighteen doing a variety of subjects to answer. I found that while they had different interests in genres of music the majority were drawn to magazines through the masthead, the model on the cover and the price. I discovered that most of them spent £2 - £2.99 on a magazine once a month. This has helped me choose how much I will charge for my music magazine, and also how regularly to produce it. As the majority of people were drawn to a magazine by the masthead and the model on the cover (as well as the price) I have decided to make my masthead very big and bold so that it will stand out. I will try to make the model on the cover pose in a way that will catch people's attention. For example, instead of using the usual invitational or chocolate box pose that a lot of magazines use I could have someone posing with a 'prop' such as a guitar and make it full length as opposed to a head shot. I hope that the 'prop' will act as a visual aid to help the audience understand that my magazine will be a music magazine and hope that the full length pose will draw people in as if will look different to most magazines on the shelf.